4 ways to improve your marketing strategy
4 ways to improve your marketing strategy
Marketing strategies are built on a combination of historical and intuition data. Marketing directors use the relevant statistics to fuel plans for both digital and traditional ad campaigns. Though as the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary to stay relevant within the market. In this article we discuss 4 ways to improve your marketing strategy; target audience from website analytics, taking charge of the audience data, humanising the brand and tips for creating a better marketing plan.
TARGET AUDIENCE FROM WEBSITE ANALYTICS
Digital marketing strategies usually have one end goal in mind: conversion to sale. Marketers use multiple lead sources, such as pay-per-click ads, landing pages, blog posts, videos, and emails to capture leads and direct them to the online store. It is essential to measure what is bringing leads and customers to the online store and track what is working and contributing to the bottom line. Integrated data is necessary to effectively measure and optimise the success of digital marketing strategies.
TAKE CHARGE OF AUDIENCE DATA
Third-party data sources like cookies from web browsers are becoming scarce, and relying on external sources like market research agencies can be costly and not specific enough to come up with effective marketing strategies. To design more effective strategies, businesses can collect data themselves using surveys and chatbots to learn about their audience’s preferences and buying behaviours. With this information, businesses can create custom content that appeals to specific concerns and pain points, leading to more successful marketing campaigns that are less likely to rely on a kitchen-sink approach or perpetual experimentation.
HUMANISE THE BRAND
Memorable ads and websites do not feel like traditional marketing and instead tell a story. Integrating branding and storytelling into marketing strategies helps build emotional connections with audiences, inspiring them with brand stories and values. Storytelling humanises a brand, sets it apart from competitors, and appeals to a target market’s unique motivators. Satisfied clients and influencers are great sources of content for videos, blog posts, and campaigns, which can build awareness and establish credibility. Bringing brand enthusiasts and users into marketing strategies shows what companies offer besides commodities and highlights what makes them unique.
CREATING BETTER MARKING PLANS
Marketing strategies are road maps that include tactics for converting audience interest into sales. Yet plans are only as good as the data that informs them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert can design strategies that create profitable relationships instead of short-term results.
ARE YOU LOOKING FOR STAFF IN THE HUNTER VALLEY NEWCASTLE REGION?
ASR Recruitment is a boutique recruitment agency specialising in Human Resources recruitment, Engineering recruitment, IT & Technology recruitment, Business Support recruitment, Marketing & Communications recruitment, Accounting & Finance recruitment and Construction recruitment.
Find out more by visiting our Clients page!
Looking for a new Role Search Jobs here.
From our blog
Read our articles below to see our latest insights.
First Impressions on Video vs In Person: Are We Starting in the Right Place?
First Impressions on Video vs In Person: Are We Starting in the Right Place? When COVID hit, “video first” became the norm overnight. Teams and Zoom kept business moving and for a while the choice was simple: meet online or don’t meet at all. Fast-forward to today and many organisations still default to a video…
Recruitment Networking: Why “Always Recruiting” is the Secret to Staying Ahead
Recruitment Networking: Why “Always Recruiting” is the Secret to Staying Ahead When meeting clients who have a job vacancy, one of the first questions we ask is: “When do you need this person?” The most common answer? “Yesterday.” That’s because recruitment is often reactive. An employee resigns or a new project is won, and suddenly…
Aged Care Reforms – Why So Many Providers Are Under Immense Pressure
Aged Care Reforms – Why So Many Providers Are Under Immense Pressure The aged care sector is in the middle of one of its biggest periods of change in decades. From the new Aged Care Act and the Support at Home program through to shifts in funding, registration and workforce requirements, providers are being asked…
How a contracting model can strengthen your organisation
As the market continues to shift, organisations are under constant pressure to deliver projects faster, leaner and with less risk. One of the most effective ways I’ve seen organisations achieve this is by adopting a contracting model for their project management teams. Having built successful project teams for many years, I’ve seen first-hand how the…
Why Having a Mentor Matters at Every Stage of Your Career
Why Having a Mentor Matters at Every Stage of Your Career People assume mentorship is something you grow out of once you’ve been in the workforce long enough. It’s viewed as a tool for the fresh graduate, the new starter, or the person taking their first steps into leadership. But the truth is, no matter…
AI Is Redefining Business Operations – Beyond the Hype
AI Is Redefining Business Operations – Beyond the Hype Artificial Intelligence is everywhere right now from media headlines to boardroom agendas. And while there’s plenty of hype around AI taking over jobs or replacing entire departments, the real story is more nuanced and more exciting. Here’s the reality: AI isn’t replacing jobs. It’s transforming them….
What’s Driving the Inconsistency in Administration Pay Across Our Region?
What’s Driving the Inconsistency in Administration Pay Across Our Region? Administration and office support roles are the backbone of most businesses – whether it’s a receptionist holding the fort at a mining services firm in Muswellbrook, or a Project Administrator juggling timelines for a civil contractor in Newcastle. But if you’ve been recruiting (or job…
From Qualified to In-Demand: Smart Upskilling Moves in Finance
From Qualified to In-Demand: Smart Upskilling Moves in Finance In a city like Newcastle, where finance roles are competitive and often broad ranging, simply holding a qualification isn’t enough to stand out anymore. The best roles, the ones with real influence, variety and growth, go to those working in finance who actively upskill but not…
School Holidays Are Here: 5 Tips for Juggling Work and Kids (Without Losing Your Mind)
School Holidays Are Here: 5 Tips for Juggling Work and Kids (Without Losing Your Mind) For working parents, school holidays can be both a joy and a logistical puzzle. With the NSW school break just around the corner, many of us at ASR Recruitment – and many of our candidates and clients – are preparing…
Beyond Tech: The Rising Demand for IT Professionals in Non-Tech Industries
Beyond Tech: The Rising Demand for IT Professionals in Non-Tech Industries Over the past decade, the role of IT professionals has undergone a profound evolution, from back-end support and infrastructure management to becoming strategic enablers of business transformation. While the technology sector continues to be a major employer of digital talent, a quiet revolution…